Dec 24, 2011

The six steps of the process of marketing research, "the fourth step: implementation of field study or data collection"

The required data is collected, using personal interviews or telephone, or electronic, depending on the choice of method and the nature of the research problem, including the nature of the investigator.


Of course, the choice is efficient, training, supervision, and evaluation of Qaúmin the compilation of data, is essential to ensure a high level of quality of the data collection process, and if not available comapny qualified staff to do the job, it can be to rely on third parties specializing in collecting and analyzing data.

The six steps of the process of marketing research, "the third step: Preparation of design research plan"

The researcher in this step of research and design that represents the (frame / plan) contain the procedures to be followed in the implementation of the researcher marketing research project.

This may include research design, choice of assignments required or identify possible answers to research questions that contribute to the end, the decision-making in the catalog.

May include the research plan to do exploratory research, identifying research variables, and the design of appropriate metrics to measure these variables, also includes how to obtain the required data from the investigator of them, and how to design the questionnaire and the sample plan.

And will discuss these steps in detail in subsequent chapters.

The six steps of the process of marketing research "Step two: prepare a strategy for dealing with the problem."

The second step in the process of marketing research in the preparation of a strategy for dealing with the problem, which includes developing an analytical framework and models, research questions and hypotheses.

The curriculum is determined in the light of the nature of the research problem.

The six steps of the process of marketing research "The first step: defining the problem"

Marketing research process consists of six steps and all of these steps will be discussed in detail the subsequent chapters of this code, but this chapter provides a brief overview of these steps

The first step: defining the problem
Definition of the problem is the first step in the marketing research project, and the researcher identified the research problem through discussions with decision makers (managers of marketing), and interviews with industry experts, which the company operates, and analysis of secondary data, and perhaps do some exploratory research.
The definition of the problem from the problem of the definition of each administrative decision (what management should do?), And the problem of marketing research (what information is required for the decision maker?).

 
The problem of the administrative decision of the company "rebuke" in the example already mentioned is: What should the company do to increase the market share it? The problem of marketing research for the company is how to assess the potential market for sporting goods household.

 
Once you identify the problem, it can design and execute the search correctly.