Classification of marketing research
Organizations to conduct marketing research for two reasons, first reason, to identify marketing problems, and the second reason, to solve these problems.And using these reasons as the basis for the classification of marketing research into two types:
1 - Research problem identification2 - ReSolve the problem
Research to define the problem:Research aimed at identifying the problem to know the real reasons of the problem faced by the director of marketing. You can use this type of research to study the market potential, market share, the company's reputation, and the characteristics of the market, and sales.Can also predict the turnover involving short-term and long-term, the detection of market trends.
This type of research may reveal a problem comapny, where that, despite increased sales, but they are not in line with the rate of growth of the industry or market share because it lacks comparison with competitors. The problem is due to the inefficient advertising comapny, or to the high turnover rates realizable strength of the company.Once the marketing problem or opportunity, the company is the second type of research, a research problem.
Research to resolve the problem:This research relates to solve the problems related to fragmentation of the market, or the same product, or product pricing, product or promotion, or distribution of the product.
May contain one marketing research on the types of research together. For example, as already noted in the example of a company "reebook" America, I have identified the company's problem is that people spend less time for exercise clubs, sports and more time in the exercise at home, and through its research product, the company has reached to develop and deliver new devices to exercise at home (this is discussed to solve the problem).
Organizations to conduct marketing research for two reasons, first reason, to identify marketing problems, and the second reason, to solve these problems.And using these reasons as the basis for the classification of marketing research into two types:
1 - Research problem identification2 - ReSolve the problem
Research to define the problem:Research aimed at identifying the problem to know the real reasons of the problem faced by the director of marketing. You can use this type of research to study the market potential, market share, the company's reputation, and the characteristics of the market, and sales.Can also predict the turnover involving short-term and long-term, the detection of market trends.
This type of research may reveal a problem comapny, where that, despite increased sales, but they are not in line with the rate of growth of the industry or market share because it lacks comparison with competitors. The problem is due to the inefficient advertising comapny, or to the high turnover rates realizable strength of the company.Once the marketing problem or opportunity, the company is the second type of research, a research problem.
Research to resolve the problem:This research relates to solve the problems related to fragmentation of the market, or the same product, or product pricing, product or promotion, or distribution of the product.
May contain one marketing research on the types of research together. For example, as already noted in the example of a company "reebook" America, I have identified the company's problem is that people spend less time for exercise clubs, sports and more time in the exercise at home, and through its research product, the company has reached to develop and deliver new devices to exercise at home (this is discussed to solve the problem).
