The six steps of the process of marketing research, "the fourth step: implementation of field study or data collection"

The required data is collected, using personal interviews or telephone, or electronic, depending on the choice of method and the nature of the research problem, including the nature of the investigator.


Of course, the choice is efficient, training, supervision, and evaluation of Qaúmin the compilation of data, is essential to ensure a high level of quality of the data collection process, and if not available comapny qualified staff to do the job, it can be to rely on third parties specializing in collecting and analyzing data.