The six steps of the process of marketing research, "the third step: Preparation of design research plan"

The researcher in this step of research and design that represents the (frame / plan) contain the procedures to be followed in the implementation of the researcher marketing research project.

This may include research design, choice of assignments required or identify possible answers to research questions that contribute to the end, the decision-making in the catalog.

May include the research plan to do exploratory research, identifying research variables, and the design of appropriate metrics to measure these variables, also includes how to obtain the required data from the investigator of them, and how to design the questionnaire and the sample plan.

And will discuss these steps in detail in subsequent chapters.