Marketing Research is one of the important aspects of the marketing function, which provides decision makers important information in all marketing activities.
This chapter addresses the definition and classification of marketing research to determine the research problem and research to solve the problem.
The chapter discusses the six steps of the process of marketing research, also addresses the classification of marketing research to suppliers (supplier internal and external supplier) and the criteria for evaluating the external supplier.
The chapter also discusses the organizational form for a job marketing research. It also explains the difference between (international marketing research, marketing research and local) The chapter ends with discussion of the ethical rules of the profession of marketing research and the transfer of its participants.
This chapter addresses the definition and classification of marketing research to determine the research problem and research to solve the problem.
The chapter discusses the six steps of the process of marketing research, also addresses the classification of marketing research to suppliers (supplier internal and external supplier) and the criteria for evaluating the external supplier.
The chapter also discusses the organizational form for a job marketing research. It also explains the difference between (international marketing research, marketing research and local) The chapter ends with discussion of the ethical rules of the profession of marketing research and the transfer of its participants.
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